🇳🇿 Kiwi-Owned • ⭐ 4.9 Stars on Google • 10K+ Happy Customers
Organic Sorghum Flour (Jowar Atta) – Naturally Gluten-Free, Wholesome & Nutrient-Rich | SpiceBloom
Organic Sorghum Flour (Jowar Atta) – Naturally Gluten-Free, Wholesome & Nutrient-Rich | SpiceBloom
Couldn't load pickup availability
Organic Sorghum Flour (Jowar Atta)
Mild, earthy wholegrain sorghum flour for rotis, pancakes, baking, porridge blends and gluten-free flour mixes.
SpiceBloom Organic Sorghum Flour is made from whole organic sorghum grains. Also known as jowar atta, it has a mild flavour that works across traditional flatbreads, breakfast recipes and everyday sweet or savoury baking.
Sorghum does not contain the gluten that gives wheat dough its stretch. For cakes, loaves and biscuits, it usually performs best when combined with another gluten-free flour or starch according to a tested recipe.
A Flexible Flour for Sweet and Savoury Recipes
Use sorghum flour on its own for traditional jowar recipes or combine it with other flours when more structure is needed.
Jowar Roti and Flatbreads
Prepare traditional jowar rotis, savoury flatbreads and other recipes designed specifically for sorghum flour.
Pancakes and Baking
Add to pancakes, muffins, biscuits and loaves as part of a balanced gluten-free flour blend.
Porridge and Breakfast Mixes
Cook into porridge or combine with other grains and flours in breakfast batters and savoury mixtures.
Simple Baking and Cooking Tips
- Flatbreads: Follow a jowar-specific recipe because the dough behaves differently from wheat dough.
- Cakes and muffins: Combine with rice flour, tapioca starch or another suitable flour according to your recipe.
- Pancakes: Add liquid gradually until the batter reaches the preferred consistency.
- Thickening: Whisk into a small amount of cool liquid before adding it to soups or sauces.
- Storage: Transfer to an airtight container after opening and keep away from heat and moisture.
Explore More SpiceBloom Pantry Favourites
Discover more ingredients for baking, breakfast and savoury pantry cooking.
Organic White Spelt Flour
Italian organic spelt flour for bread, cakes, biscuits, pancakes and everyday baking.
Shop White Spelt Flour
Organic Quick-Cook Oats
Convenient organic oats for porridge, smoothies, breakfast bowls and home baking.
Shop Quick-Cook Oats
Organic Red Split Lentils
Quick-cooking masoor dal for curries, soups, stews and simple pantry meals.
Shop Red Split Lentils
📋 Product Details
| Product Name | Organic Sorghum Flour (Jowar Atta) |
| Country of Origin | Product of India |
| Packed In | New Zealand |
| Ingredients | 100% Organic Wholegrain Sorghum Flour. |
| Certification | USDA Organic. |
| Available Sizes | 1kg and 2.5kg. |
| Best For | Jowar roti, flatbreads, pancakes, muffins, biscuits, porridge, flour blends and savoury cooking. |
| Storage | Store in a cool, dry place away from direct sunlight. Transfer to an airtight container after opening. |
| Allergen Information | Processed in a facility that also handles wheat, peanuts, tree nuts, soybeans and sesame seeds. |
Nutrition Information
Average quantity per 100g.
| Nutrient | Per 100g |
|---|---|
| Energy | 1419 kJ |
| Protein | 11.3 g |
| Fat, Total | 3.3 g |
| Saturated Fat | 0.5 g |
| Trans Fat | 0 g |
| Cholesterol | 0 mg |
| Carbohydrate | 74.6 g |
| Dietary Fibre | 6 g |
| Sodium | 6 mg |
Frequently Asked Questions
Is sorghum flour naturally gluten-free?
Sorghum itself is naturally gluten-free. However, this product is processed in a facility that also handles wheat, so people avoiding traces of gluten should consider the allergen statement.
Can sorghum flour replace wheat flour one-for-one?
Not in every recipe. Sorghum contains no wheat gluten, so cakes and breads often require another flour, starch or binder to achieve the intended texture.
What does sorghum flour taste like?
It has a mild, slightly earthy flavour that works with both sweet and savoury ingredients.
See What SpiceBloom Customers Are Saying
Read customer experiences and reviews of SpiceBloom products and service on Trustpilot.
🌟 Read Our Trustpilot ReviewsAfterpay available · PayPal accepted · NZ-wide delivery
Click here to leave us a Google review
Returns | Shipping | Allergens | Images
Share

Great product. One of the few alternatives to cereal based flours with the latter being full of lectins which promote leaky gut.
Prompt service and delivery
Let customers speak for us
from 1169 reviewsPleased these are back in stock, very tasty
Great product, quick delivery and good price
Really good range of products to choose from and fast deliveries
Started taking not long ago, so unclear if the benefits are taking effect or not!
However the quality of Ceylon powder, especially this one is really good. You can absolutely tell the difference from an ordinary supermarket bought compared to this organic Ceylon cinnamon powder. The smell is very pleasant
Amazing selection and variety of sizes across all. Very prompt and reliable
Excellent service and delivery to the South Island! Many Thanks. Will reorder soon.
Product was excellent!
Yum
No complaints
Yum
Great stuff
Excellent quality!
Mild yet bold whithout to much heat = love it.
Nice website, easy ordering. Great product description (including product origin) Products arrived well package & as ordered. Quality looks good. Was my first order, but I will certainly order in the future. Thank you 🙏
Lovely colour & strong smell. Used in lattes & golden paste. Will reorder!
Our Story
SpiceBloom NZ was founded with a passion for bringing premium, authentic spices to New Zealand. Our goal is to deliver the freshest, highest-quality spices, sourced from around the world, right to your kitchen. With a commitment to authenticity and excellence, SpiceBloom NZ is trusted by customers locally and globally to elevate every meal with the finest flavors.
Subscribe to our emails
Be the first to know about new collections and exclusive offers.